The Playbook, from BreakPoint Strategies

Your plan to get a retail buyer to yes.

We read your listings, your ads and how AI shopping assistants see you, show you what a buyer will poke at, and hand you the fixes in order. Then we track them every week.

Run your free Snapshot Apply for a pilot spot

Founding rates for the first 25 brands, through February 28, 2027.

Sample SnapshotBy pillar

Digital Shelf & PDP Needs work
AI & Search Discoverability At risk
Retail Media Readiness Locked · 4 issues
Marketplace & Velocity Locked · 3 issues
Brand & Category Fit Locked · 2 issues

Illustrative. Statuses, not scores.

Pilot cohort: spotsspot left

The full Playbook, free.
All five pillars, the roadmap, the Case for Yes and 90 days of Operator.
In return: honest feedback and permission to share what we learn, with your name or without.
For brands with real traction online and a retail buyer in their sights.

The pilot cohort is full.

Apply for a pilot spot

Founding rate: spotsspot left

Start with a free Snapshot: two pillars of your real Playbook, shown in full.
Founding rates on every tier, locked for 12 months.
Open to the first 25 brands, through February 28, 2027.

Founding rates are full. Start with a free Snapshot.

Founding rates have closed. Start with a free Snapshot.

Run your free Snapshot See pricing

Why now

50 → 5

Amazon's shopping assistant narrows about 50 results to about five.

PPC Land, April 2026

+35%

Walmart shoppers who use its Sparky assistant spend about 35% more.

Walmart, via Talk Business, July 2026

Oct. 21, 2026

Walmart opened its store to approved AI shopping agents that search, compare and buy on a shopper's behalf.

TechCrunch

An agent doesn't browse the way a person does. It reads your product data, your ratings and whether you're in stock. Then it picks.

A look inside

A plan, not an audit.

Real pieces of a Playbook we built for a natural oral-care brand. Details changed to keep it anonymous.

Digital Shelf & PDPNeeds work

Real review volume, but a rating under the four stars buyers expect. And on the category search the brand's own ads drive, a competitor wins the buy box.

RoadmapQuick WinOwner: You

Consolidate the two-domain brand split.

Why: Buyers and AI assistants should find one brand, not two.
First step: Pick the main domain and redirect the other.
Done when: One domain, used everywhere the brand shows up.

RoadmapFoundational FixOwner: BreakPoint

Win back the category buy box.

Why: Stop paid traffic from funding a competitor's sale.
First step: Check price, fulfillment and listing completeness on the category search.
Done when: The brand wins the buy box on its own name and its category.

The Case for Yes

Already provable

Months of sustained paid social, a product line beyond one hero item, and a brand popular enough to get counterfeited.

Still to earn

A rating above four stars, and the buy box on its own category search.

Every Playbook ends the same way: what's yours to run, and what we can run for you.

What you get

One plan. Three layers. One job: a buyer's yes.

The Playbook

Diagnose

Know what a buyer will poke at, before they do.

Five pillars, assessed on your real data. A sequenced roadmap, quick wins first. A Case for Yes you can take into the meeting.

The platform

Track

Your plan, measured every week.

What moved, and what stalled. Alerts that would have cost you money. Whether your Case for Yes got stronger.

The agency

Execute

Run it yourself, or run it through us.

The senior operators who wrote your plan can execute it.

Five pillars, assessed on your real data:

Digital Shelf & PDP Retail Media Readiness AI & Search Discoverability Newest Marketplace & Velocity Brand & Category Fit

Who it's for

A fit

Brands that started online, have proven traction, and want a retail buyer to say yes.

Not a fit yet

Brands still finding product-market fit. Come back when the product is working online.

How to start

Run your free Snapshot.
Two pillars of your real Playbook, shown in full.
Get your Playbook.
All five pillars, the roadmap and the Case for Yes, walked through live with a senior operator.
90 days of Operator, then your call.
Weekly updates and a senior check-in twice a month. At day 90, keep going on Monitor or Operator, or run it yourself.

Proof

Built by people who've sat on both sides of the table.

Senior leadership's direct experience spans L'Oréal, NBCUniversal, Kraft Heinz and Walmart, and more than $1B in campaign and media investment.

FAQ

Questions founders ask.

What's the pilot cohort?

Three more brands get the full Playbook free, including 90 days of Operator. In return we ask for honest feedback and permission to share what we learn, with your name or without. Apply above; we confirm fit within two business days.

What does it cost?

The Snapshot is free. Founding rates are open to the first 25 brands through February 28, 2027. Full pricing is here.

What data do you pull?

Your Amazon and Walmart listings, your store, your ad accounts, and how you show up in AI shopping answers.

Do I get a score?

No. You get a status for each pillar and a plan. Buyers don't buy numbers. They buy less risk.

What happens at day 90?

You choose Monitor, Operator, or neither. The Playbook is yours either way.

Who works on my Playbook?

Senior operators at BreakPoint. No junior team after the pitch.

Can you do the work for us?

Yes. Execution is scoped per roadmap item, and subscribers get discounted rates.

Is BreakPoint an agency or software?

Still an agency. Now with a platform.

Start here

Find out what a buyer will poke at, before they do.