Pre-engagement diagnostic

The Playbook — Intake

Pre-engagement questions for BreakPoint Strategies' retail readiness diagnostic. Answers here replace guesswork with real numbers before the roadmap gets built.

Brand nameSocial handlesInstagram, TikTok, Facebook Page — lets us start tracking immediately.Which retailers do you currently sell on?Amazon, Walmart, Target, TikTok Shop, DTC, other.Category / vertical2–3 brands you consider direct competitorsWhat's the actual goal of this engagement?e.g. get into a specific retailer, fix underperforming ad spend, just want an honest baseline.Website URL(s)Flag if you operate under more than one domain or brand identity.

Seasonality noteWhich period do the numbers above reflect — a typical month, or something like Q4?