:root{
  --citrus:#FB3C1F;--citrus-press:#D62C11;--citrus-tint:#FEE2DC;--citrus-wash:#FFF4F1;
  --ink:#000;--ink-soft:#141210;--ink-mid:#3A3734;
  --paper:#fff;--fog:#F2F2F2;--n200:#E6E4E1;--n300:#D2CFCB;--n500:#8A8681;--n600:#645F5A;
  --slate:#37423F;--slate-tint:#E3E7E5;
  --line:rgba(20,18,16,.14);--line-inv:rgba(255,255,255,.16);
  --display:"Alegreya",Georgia,"Times New Roman",serif;
  --eyebrow:"Jost","Futura","Century Gothic",sans-serif;
  --body:"Work Sans","Helvetica Neue",Arial,sans-serif;
  --ease:cubic-bezier(.2,0,.2,1);
  --gutter:20px;--max:1280px;--sy:72px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:72px;-webkit-text-size-adjust:100%}
body{background:var(--paper);color:var(--ink-soft);font:400 17px/1.62 var(--body);overflow-x:clip}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
:focus-visible{outline:2px solid var(--citrus);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.eyebrow{font:500 12px/1.2 var(--eyebrow);letter-spacing:.22em;text-transform:uppercase;color:var(--citrus)}
.inv .eyebrow{color:var(--citrus)}
h1,h2,h3{font-family:var(--display);font-weight:400;letter-spacing:-.015em;color:var(--ink)}
h1{font-size:clamp(42px,8.4vw,88px);line-height:.98;letter-spacing:-.02em}
h2{font-size:clamp(32px,5vw,56px);line-height:1.04}
h3{font-size:24px;line-height:1.2}
.inv h1,.inv h2,.inv h3{color:#fff}
.lede{font-size:19px;line-height:1.55;color:var(--ink-mid);max-width:58ch}
.inv .lede{color:rgba(255,255,255,.78)}
section{padding:var(--sy) 0}
.head{border-top:1px solid var(--line);padding-top:16px;margin-bottom:40px}
.inv .head{border-color:var(--line-inv)}
.head h2{margin-top:16px;max-width:20ch}
.inv{background:var(--ink-soft);color:rgba(255,255,255,.86)}
.fog{background:var(--fog)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 24px;border-radius:999px;font:500 13px/1 var(--eyebrow);letter-spacing:.1em;text-transform:uppercase;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:background .14s var(--ease),color .14s var(--ease),border-color .14s var(--ease)}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--citrus);color:#fff}
.btn-primary:hover{background:var(--citrus-press)}
.btn-secondary{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-secondary:hover{background:var(--ink);color:#fff}
.inv .btn-secondary{border-color:#fff;color:#fff}
.inv .btn-secondary:hover{background:#fff;color:var(--ink)}
.btn-sm{min-height:38px;padding:0 18px;font-size:12px}
.btn svg{flex:none}
.link{font:500 13px/1.2 var(--eyebrow);letter-spacing:.1em;text-transform:uppercase;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:3px}
.link:hover{color:var(--citrus-press)}

/* founding banner */
.banner{background:var(--citrus);color:#fff;text-align:center;font-size:14px;line-height:1.4;padding:10px var(--gutter)}
.banner a{color:#fff;font-weight:500}
.post-founding .founding{display:none!important}
.standard{display:none}
.post-founding .standard{display:revert}

/* header */
.site-head{position:sticky;top:0;z-index:30;background:rgba(255,255,255,.9);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:24px}
.logo img{width:129px;height:32px}
.nav{display:none}
.nav a{font:500 12px/1 var(--eyebrow);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;color:var(--ink-mid)}
.nav a:hover{color:var(--citrus-press)}
.head-cta{display:none;align-items:center;gap:20px}
.menu>summary{list-style:none;display:flex;align-items:center;justify-content:center;width:44px;height:44px;margin-right:-10px;cursor:pointer;color:var(--ink)}
.menu>summary::-webkit-details-marker{display:none}
.menu .x,.menu[open] .bars{display:none}
.menu[open] .x{display:block}
.menu-panel{position:absolute;left:0;right:0;top:100%;height:calc(100vh - 64px);height:calc(100dvh - 64px);background:#fff;padding:8px var(--gutter) 40px;overflow-y:auto;display:flex;flex-direction:column}
.menu-panel a.m{display:flex;justify-content:space-between;align-items:center;padding:18px 0;border-bottom:1px solid var(--line);font:400 26px/1.1 var(--display);text-decoration:none;color:var(--ink)}
.menu-panel .btn{margin-top:28px}
.menu-panel .sub{margin-top:20px;font-size:15px;color:var(--n600)}
html:has(.menu[open]){overflow:hidden}
.site-head:has(.menu[open]){-webkit-backdrop-filter:none;backdrop-filter:none;background:#fff}
@media (min-width:960px){
  .nav{display:flex;gap:28px}
  .head-cta{display:flex}
  .menu{display:none}
  .head-cta .login{font:500 12px/1 var(--eyebrow);letter-spacing:.08em;text-transform:uppercase;text-decoration:none;color:var(--n600)}
}

/* hero */
.hero{padding:56px 0 var(--sy)}
.hero-grid{display:grid;gap:48px}
.hero h1{margin-top:20px;max-width:14ch}
.hero .lede{margin-top:24px}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:20px 28px;margin-top:32px}
.sample{border:1px solid var(--line);border-radius:4px;background:#fff;align-self:start}
.sample-top{display:flex;justify-content:space-between;align-items:center;padding:14px 18px;border-bottom:1px solid var(--line);font:500 11px/1 var(--eyebrow);letter-spacing:.18em;text-transform:uppercase;color:var(--n600)}
.sample-top b{font-weight:500;color:var(--ink)}
.sample ul{list-style:none}
.sample li{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:15px 18px;border-bottom:1px solid var(--line);font-size:15px;line-height:1.3}
.sample li:last-child{border-bottom:0}
.sample li.locked{color:var(--n500)}
.tag{flex:none;display:inline-flex;align-items:center;gap:6px;padding:5px 10px;border-radius:999px;font:500 10.5px/1 var(--eyebrow);letter-spacing:.1em;text-transform:uppercase;white-space:nowrap}
.tag-warn{background:#FBF0D9;color:#7A5608}
.tag-risk{background:var(--citrus-tint);color:#A3240E}
.tag-lock{background:var(--fog);color:var(--n600)}
.sample-foot{padding:12px 18px;background:var(--fog);font-size:13px;color:var(--n600);border-top:1px solid var(--line)}
@media (min-width:960px){
  .hero{padding:96px 0 112px}
  .hero-grid{grid-template-columns:1.2fr .8fr;gap:72px;align-items:center}
}

/* why now */
.stats{display:grid;gap:0}
.stat{border-top:1px solid var(--line-inv);padding:24px 0 28px}
.stat strong{display:block;font:400 clamp(48px,7vw,72px)/1 var(--display);color:var(--citrus);letter-spacing:-.02em}
.stat p{margin-top:14px;color:rgba(255,255,255,.86);max-width:34ch}
.stat cite{display:block;margin-top:10px;font:500 11px/1.4 var(--eyebrow);letter-spacing:.14em;text-transform:uppercase;font-style:normal;color:rgba(255,255,255,.5)}
.under{margin-top:40px;font:italic 400 clamp(22px,3vw,30px)/1.3 var(--display);color:#fff;max-width:36ch}
@media (min-width:760px){.stats{grid-template-columns:repeat(3,1fr);gap:32px}}

/* layers */
.layers{display:grid;gap:20px}
.layer{border:1px solid var(--line);border-radius:4px;overflow:hidden;background:#fff;display:flex;flex-direction:column}
.layer-bar{padding:18px 22px;color:#fff}
.layer-bar .eyebrow{color:rgba(255,255,255,.8)}
.layer-bar h3{color:#fff;margin-top:8px}
.l-diagnose .layer-bar{background:var(--citrus)}
.l-track .layer-bar{background:var(--slate)}
.l-execute .layer-bar{background:var(--ink)}
.layer-body{padding:20px 22px 24px}
.layer-body p{font-size:16px}
.layer-body .kicker{font-family:var(--display);font-size:20px;line-height:1.3;color:var(--ink);margin-bottom:10px}
@media (min-width:860px){.layers{grid-template-columns:repeat(3,1fr)}}

/* pillars */
.pillars{list-style:none;display:grid;gap:0}
.pillar{display:grid;grid-template-columns:14px 1fr;gap:16px;padding:22px 0;border-top:1px solid var(--line)}
.pillar::before{content:"";width:8px;height:8px;margin-top:11px;background:var(--ink)}
.pillar h3{font-size:22px}
.pillar p{margin-top:6px;color:var(--ink-mid);max-width:60ch}
.pillar.new{background:var(--citrus-wash);border-top:2px solid var(--citrus);margin:0 calc(var(--gutter) * -1);padding-left:var(--gutter);padding-right:var(--gutter);grid-template-columns:14px 1fr}
.pillar.new::before{background:var(--citrus)}
.pillar .tag{margin-left:10px;vertical-align:4px;background:var(--citrus);color:#fff}
@media (min-width:860px){
  .pillars{grid-template-columns:1fr 1fr;column-gap:48px}
  .pillar.new{margin:0;padding-left:20px;padding-right:20px}
}

/* tiers */
.toggle{display:inline-flex;border:1px solid var(--ink);border-radius:999px;padding:3px;margin-bottom:32px}
.toggle button{appearance:none;border:0;background:none;border-radius:999px;padding:10px 18px;font:500 12px/1 var(--eyebrow);letter-spacing:.1em;text-transform:uppercase;color:var(--ink);cursor:pointer}
.toggle button[aria-pressed="true"]{background:var(--ink);color:#fff}
.toggle .save{color:var(--citrus-press);margin-left:6px}
.toggle button[aria-pressed="true"] .save{color:#FFB4A6}
.tiers{display:grid;gap:20px}
.tier{position:relative;display:flex;flex-direction:column;border:1px solid var(--line);border-radius:4px;background:#fff;padding:26px 22px 24px}
.tier.featured{border:2px solid var(--citrus)}
.tier-name{font:500 12px/1.2 var(--eyebrow);letter-spacing:.2em;text-transform:uppercase;color:var(--ink)}
.price{margin-top:14px;font:400 44px/1 var(--display);color:var(--ink);letter-spacing:-.02em}
.price s{font-size:26px;color:var(--n500);margin-right:8px;text-decoration-thickness:1.5px}
.price small{font:400 16px/1 var(--body);color:var(--n600);letter-spacing:0;margin-left:4px}
.price-note{margin-top:10px;font-size:14px;line-height:1.4;color:var(--citrus-press);font-weight:500}
.price-alt{margin-top:10px;font-size:14px;color:var(--n600)}
.tier ul{list-style:none;margin-top:22px;border-top:1px solid var(--line)}
.tier li{position:relative;padding:11px 0 11px 22px;border-bottom:1px solid var(--line);font-size:15px;line-height:1.5}
.tier li::before{content:"";position:absolute;left:2px;top:19px;width:8px;height:1.5px;background:var(--citrus)}
.tier li.inc{background:var(--fog);margin:0 -22px;padding-left:44px;padding-right:22px}
.tier li.inc::before{left:24px}
.tier-cta{margin-top:auto;padding-top:24px;display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.tier-cta .btn{width:100%}
.card-note{margin-top:auto;padding-top:22px;font:500 12px/1.4 var(--eyebrow);letter-spacing:.12em;text-transform:uppercase;color:var(--n600)}
.tiers-foot{margin-top:28px;font-size:14px;color:var(--n600)}
.y,.annual .m{display:none}
.annual .y{display:inline}
@media (min-width:760px){.tiers{grid-template-columns:1fr 1fr}}
@media (min-width:1240px){.tiers{grid-template-columns:repeat(4,1fr);gap:16px}.tier{padding:26px 20px 22px}.tier li.inc{margin:0 -20px;padding-left:42px;padding-right:20px}.tier li.inc::before{left:22px}.tier-cta .btn{padding:0 14px;white-space:nowrap;font-size:12px}}

/* how it works */
.steps{list-style:none;counter-reset:s;display:grid;gap:0}
.step{counter-increment:s;display:grid;grid-template-columns:56px 1fr;gap:12px;padding:22px 0;border-top:1px solid var(--line)}
.step::before{content:counter(s);font:400 44px/1 var(--display);color:var(--citrus)}
.step h3{font-size:22px}
.step p{margin-top:4px;color:var(--ink-mid)}
@media (min-width:960px){.steps{grid-template-columns:repeat(3,1fr);gap:32px}.step{grid-template-columns:1fr;gap:16px}}

/* fit */
.fit{display:grid;gap:20px}
.fit div{border-top:2px solid var(--ink);padding-top:18px}
.fit div.no{border-color:var(--n300)}
.fit h3{font-size:26px}
.fit p{margin-top:8px;color:var(--ink-mid);max-width:44ch}
@media (min-width:760px){.fit{grid-template-columns:1fr 1fr;gap:48px}}

/* proof */
.proof p.big{font:400 clamp(22px,3vw,30px)/1.35 var(--display);color:#fff;max-width:40ch}
.quotes{display:grid;gap:24px;margin-top:40px}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 0;cursor:pointer;font:400 22px/1.3 var(--display);color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;font:300 28px/1 var(--body);color:var(--citrus);transition:transform .22s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 24px;color:var(--ink-mid);max-width:64ch}
@media (min-width:960px){.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:72px}.faq-grid .head{margin-bottom:0}}

/* close */
.close{text-align:left}
.close h2{max-width:18ch;margin-top:16px}
.close .actions{display:flex;flex-wrap:wrap;align-items:center;gap:20px 32px;margin-top:36px}
.close .agency{font-size:15px;color:rgba(255,255,255,.7)}
.close .agency a{color:#fff}

/* footer */
.site-foot{background:var(--ink);color:rgba(255,255,255,.7);padding:48px 0 32px;font-size:14px}
.foot-grid{display:grid;gap:32px}
.site-foot img{width:129px;height:32px}
.site-foot h4{font:500 11px/1 var(--eyebrow);letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.5);margin-bottom:14px}
.site-foot ul{list-style:none;display:grid;gap:10px}
.site-foot a{text-decoration:none;color:#fff}
.site-foot a:hover{color:var(--citrus)}
.legal{margin-top:40px;padding-top:20px;border-top:1px solid var(--line-inv);display:flex;flex-wrap:wrap;gap:12px 24px;font:500 11px/1.4 var(--eyebrow);letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.5)}
@media (min-width:760px){.foot-grid{grid-template-columns:1.4fr 1fr 1fr 1fr}}

@media (min-width:760px){:root{--gutter:32px;--sy:104px}}
@media (min-width:1140px){:root{--sy:128px}}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* spot counts: spots.js sets --pilot / --founding and the classes below; no class, no number */
[data-spots="pilot"]::before{content:var(--pilot)}
[data-spots="founding"]::before{content:var(--founding)}
.count-pilot,.count-founding,.one-pilot,.one-founding{display:none}
.has-pilot .count-pilot,.has-founding .count-founding{display:inline}
.has-pilot.pilot-one .one-pilot,.has-founding.founding-one .one-founding{display:inline}
.has-pilot.pilot-one .many-pilot,.has-founding.founding-one .many-founding{display:none}
.full-note{display:none}
.pilot-full .pilot-open,.post-founding .founding-open{display:none!important}
.pilot-full .pilot-full-note,.founding-full .founding-full-note,.founding-closed .founding-closed-note{display:block}

/* hero line under the buttons */
.hero-note{margin-top:20px;font-size:15px;color:var(--n600)}

/* offer strip */
.offers{padding:0 0 var(--sy)}
.offer-grid{display:grid;gap:20px}
.offer{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:4px;background:#fff;padding:26px 22px 24px}
.offer.pilot{border:2px solid var(--citrus)}
.offer h3{font-size:28px}
.offer .count-pilot,.offer .count-founding{color:var(--citrus-press)}
.offer ul{list-style:none;margin-top:18px;border-top:1px solid var(--line)}
.offer li{position:relative;padding:11px 0 11px 22px;border-bottom:1px solid var(--line);font-size:16px;line-height:1.5}
.offer li::before{content:"";position:absolute;left:2px;top:20px;width:8px;height:1.5px;background:var(--citrus)}
.offer .full-note{margin-top:18px;font:400 22px/1.3 var(--display);color:var(--ink)}
.offer-cta{margin-top:auto;padding-top:24px;display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px}
@media (min-width:760px){.offer-grid{grid-template-columns:1fr 1fr;gap:24px}.offer{padding:32px 32px 28px}}

/* a look inside */
.inside-grid{display:grid;gap:20px}
.card{border:1px solid var(--line);border-radius:4px;background:#fff;display:flex;flex-direction:column}
.card-top{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:8px 12px;padding:14px 20px;border-bottom:1px solid var(--line);font:500 11px/1.2 var(--eyebrow);letter-spacing:.18em;text-transform:uppercase;color:var(--n600)}
.card-top .tags{display:flex;flex-wrap:wrap;gap:6px}
.card-body{padding:18px 20px 22px}
.card-body h3{font-size:22px}
.card-body p{font-size:16px;color:var(--ink-mid)}
.card-body h3+p{margin-top:8px}
.card-body dl{margin-top:14px;display:grid;gap:10px}
.card-body dt{font:500 11px/1.2 var(--eyebrow);letter-spacing:.16em;text-transform:uppercase;color:var(--n600)}
.card-body dd{margin-top:3px;font-size:16px;line-height:1.5;color:var(--ink-soft)}
.cfy{display:grid;gap:16px}
.cfy h4{font:500 11px/1.2 var(--eyebrow);letter-spacing:.16em;text-transform:uppercase}
.cfy .yes h4{color:#2F6B4F}
.cfy .earn h4{color:var(--citrus-press)}
.cfy p{margin-top:6px}
.tag-win{background:#E2EFE7;color:#2F6B4F}
.tag-fix{background:var(--slate-tint);color:var(--slate)}
.tag-owner{background:var(--fog);color:var(--ink-mid)}
.inside-foot{margin-top:32px;font:italic 400 clamp(20px,2.4vw,26px)/1.35 var(--display);color:var(--ink);max-width:40ch}
@media (min-width:860px){.inside-grid{grid-template-columns:1fr 1fr;gap:24px}.cfy{grid-template-columns:1fr 1fr;gap:24px}}

/* pillar chips under What you get */
.chips{margin-top:32px;display:flex;flex-wrap:wrap;align-items:center;gap:10px 10px}
.chips .chips-label{width:100%;margin-bottom:4px;font-size:15px;color:var(--n600)}
.chip{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border:1px solid var(--line);border-radius:999px;font-size:14px;line-height:1.2;color:var(--ink);background:#fff}
.chip.new{border-color:var(--citrus);background:var(--citrus-wash)}
.chip.new .tag{padding:4px 8px;background:var(--citrus);color:#fff}

/* pricing page */
.page-head{padding:56px 0 40px}
.page-head h1{margin-top:20px;max-width:16ch;font-size:clamp(40px,7vw,76px)}
.founding-bar{background:var(--citrus);color:#fff;border-radius:4px;padding:16px 20px;font-size:16px;line-height:1.45;margin-bottom:32px}
.founding-bar b{font-weight:500}
.pilot-line{margin-top:20px;font-size:16px;color:var(--ink)}
.pilot-line a{color:var(--citrus-press)}
.tiers-sec{padding-top:0}
@media (min-width:960px){.page-head{padding:88px 0 48px}}